Defy Mediocrity – Choose to be Uncommon. Think of the Alternative.

Defy Mediocrity - Choose to be Uncommon. Think of the Alternative.“This book changed my life. This book really serves as a wakeup call to anyone that works for a living. It focuses you on the fact that you and only you are responsible for your own success. You can’t help but read the book and constantly say “Wow, I can’t believe I used to think that way”. This is truly one of the reference books of my life. I refer to it whenever I’m feeling dissatisfied or unfulfilled at work. I highly recommend it.”


Do you ever ask yourself why you don’t have the level of success you feel you should or could in your life and on the job?



Would you like to start moving forward in your career and begin to reach the goals you know you are capable of reaching but simply have never been able to?


Do you feel that if you continue doing things in your life and on the job the way you have always done them that you will continue to get the same results you have always gotten?


“The invaluable advice in your book has changed my life during the last few months and gave me a vision to know how to plan and manage my life and my future. Thank you Derrick you are a mentor in my life.”


This is exactly why I wrote “Defy Mediocrity. Choose to be uncommon. Think of the alternative.”. This book was written specifically to help give you the tools you need to become the best you can in your career and in life.


This is a book about defying mediocrity. It is a book about conquering the dozens of self-defeating traits so many of us have that hold us back in our careers and our lives and prevents us from doing all we are capable of doing and of becoming.


Road blocks that will stop you from ever reaching the professional and personal heights you could and should reach.


“Defy Mediocrity. Choose to be uncommon. Think of the alternative.” will show you how to eliminate these road blocks and how easy it is to become the best you can be.


“I was given a copy of (Defy Mediocrity) by my division retail manager and asked to read it. It lit me on fire. I have read through it four times and referred to it many more times. I think about something in the book every day because not only do the things you write about pertain to the business world but also to the family and the values we can try to instill in our children. If anyone reads this book and can’t see that Mediocrity is surrounding us and trying to get its hold on us they obviously can’t be too concerned about improving themselves. Thank you for the opportunity to be enlightened by your book.”


Whether you are starting the first day of your first job or whether you have been in the work force for most of your life, this book will give you the tools you need to defy mediocrity and reach your true potential on the job and in life.


Where you are and where you have been is not the issue. Where you want to go and who you want to become is.


Once you take the simple steps required to defeat mediocrity on-the-job, your attitude, commitment, and quest for constant improvement will carry over to every area of your life.


It is not about self-visualization. It is not about corporate politics and how to play the game to get ahead.


It is not about processes. It is not about re-engineering your career. It is not about paradigms. It contains no theory or idealism.


“You may not like reading some of the things in this book, but you will love what the application of this information will do for your career.”


It is a blunt, hard-hitting, no nonsense guide written to show you how to dramatically improve what you do and how you do it.


It is about reality. The reality of improving your job stability, of rapidly moving ahead in your career, of improving your life, and of reaching the potential you have within you.


Speaking as an employer, an employee, a co-worker, and a customer, I can say without hesitation that mediocrity surrounds us. It has become an epidemic. It is a disease that is destroying the ability of every company in this country to be competitive.


It is a condition that is preventing so very many from ever scratching the surface of who and what they can become and accomplish.


It can affect every one of us if we do not fight against it every day. It can hurt our careers and our life.


It is keeping you down. It is holding you back. It is stopping you from even beginning to approach the potential you have within you.


Think about this. The average person’s IQ is around 100. An IQ of over 160 qualifies you as a genius.


Imagine that. A genius is only 60% smarter, according to the experts, than the average person. In other words, if you can read this a genius could not possibly be even twice as smart as you are.


So how can so many accomplish so much more than others? The simple answer can be found in this book.


“I have listened to so many different motivational / sales CDs and yours is amazing & powerful. It is not good —– it is GREAT!”


A partial listing of what “Defy Mediocrity. Choose to be Uncommon. Think of the Alternative.” will show you:


“Defy Mediocrity” is a must read for every professional and for every young person coming out of college into the professional world. It clearly defines what sets the winners apart. I recommend all managers give this book to all incoming staff.”


“Welch Speaks from experience when he discusses the corporate world. Every strategy in the… Read more…