Scientific Advertising by Claude Hopkins could possibly be the most important advertising book ever written. James Sadler, a “Top 1000 Reviewer” on Amazon, says,
All advertising before Scientific Advertising flows into it; and all advertising after Scientific Advertising flows out of it.
If you haven’t yet read the book, you’re being deprived of some the most profound advertising wisdom ever recorded. Despite its age (it was written in 1933) and brevity (it’s only 100 pages), Hopkins’ masterpiece is as relevant today as when it was first written.
It’s rumored that marketing consultant Jay Abraham read Scientific Advertising over 50 times. Internet business coach Terry Dean has read it numerous times, and even created a complete marketing system from it. And David Ogilvy, the advertising genius who founded the Ogilvy & Mather agency, says…
Nobody should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times. It changed the course of my life.
The bottom line: Scientific Advertising is must-read material for any serious marketer, copywriter, or advertising professional…
Still others “don’t even have a paper copy of Scientific Advertising By Claude Hopkins”
And even more surprising, some people “have NEVER even heard of Scientific Advertising by Claude Hopkins and don’t know what a legend the book really is.”
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